Stop answering where's the latest logo folder every month

Ten tools, one question, every month

Somebody new asks where the latest logo folder is. The answer arrives four hours later as a Drive link that turns out to be the 2023 folder, because the 2025 one was created by the designer who left and nobody moved it. The same question gets asked again in six weeks by somebody else.

A marketing team's working set is genuinely scattered by design: brand assets in Drive or Figma, the ad managers for Meta and Google and LinkedIn, a GA4 exploration and two Looker Studio dashboards, the swipe file, the campaign brief, the landing page staging URL, the UTM builder sheet, the press list. Nobody owns the list of them, so the list lives in whoever has been there longest.

The logo folder is not lost - it just never had one agreed address, and a chat message is not an address.

A board per campaign, a board per channel

The structure that survives is boring: a board per thing that has an owner. A standing Brand board with categories for logos, fonts, tone guide and templates. A Paid board with every ad account, the naming convention doc and the spend tracker. Then one board per campaign that gets created at kickoff and archived at wrap, holding the brief, the assets folder, the landing page, the tracking dashboard and the review link.

Inside a board, links sit in categories with one level of subcategories - enough to separate Q4 launch assets from evergreen ones without turning into a filing project. When a campaign ends, the board is a complete record of where everything was, which is exactly what you want six months later when someone asks what we did last year.

Agencies and freelancers get the board, not the workspace

The reason marketing link-sharing usually ends up in a spreadsheet is access: a contractor needs four links, not the drive. Linksley shares a single board with a person or a group, and caps that person at view-only. The cap holds in the web app and in the browser extension, so a freelancer sees the paid-social board and nothing else, and cannot rename your categories while they are in there.

Groups make this repeatable. Put the agency in a group, share the two boards they work from with the group, and adding their new account manager next quarter is one action instead of six. If you run this from the other side of the relationship, bookmark manager for agencies covers the client-facing version.

Offboarding without a scavenger hunt

A contract ends. In Linksley you revoke access in one action and every link stays with the workspace, because the links were never the contractor's to begin with. If they owned a board, it gets reassigned to a successor with its categories intact. Compare that with the usual version, where the freelancer's browser bookmarks were the only record of which ad account belonged to which campaign.

What this is not

Linksley is not a DAM and not an analytics tool. It does not host your files, version your artwork, or report on anything - it points at the systems that do. There is no Slack or Zapier integration and no mobile app, so a marketer approving something from a phone is using the web app on a small screen, not a native one. And if your marketing team is one person with one Google Doc of links, that doc is genuinely fine. The board earns its keep at the point where a second person needs the same links and a third person should only see some of them.