Marketing Team StackbyLinksley.com

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Plan it, make it, ship it, measure it — without four people buying four tools.

Marketing tool sprawl is a permissions problem

Plan → make → ship → measure

Every marketing team ends up with two analytics tools, three design tools and a scheduler nobody can log into, because tools get bought per campaign and per person. Grouping by job rather than by vendor makes the duplicates obvious.

Plan & research
Campaign launch
0/6
  • One sentence on who this is for and what changes for them
  • Landing page live and tested on a phone
  • Tracking confirmed firing before traffic arrives
  • Creative approved and sized for every placement
  • Email and social scheduled, not sent manually
  • Review date in the calendar — a launch with no review is a guess
Make

Who this is for

Marketing leads, content managers and the freelancers they brief

Grouped by job rather than by vendor, which is how you spot that you're paying for two analytics tools. Hand this to a freelancer instead of five separate logins.

Ship & measure
The thinking behind this boardStop answering where's the latest logo folder every month
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